(1893 - 1943) president of FordMotor Co. until his death in 1943. In 1958, during the presidency of his son, Henry Ford II, the FordMotor Co. put a car on the market named afterEdselFord. The "Edsel" was one of the biggest flops in the automotive industry, resulting in a loss of $250 million in two years for the FordMotor Co. Reference here to EdselFord is in regards to Henry Ford II under whom the "Edsel" was such a failure. See also Ford Motor Company in this glossary.—SHSBC Binder 6 Approved Glossary