the name of a former
symbol to
personify the
gas and electric
industry in the United
States. Reddy
Kilowatt was designed in 1926 as a friendly
character with a lightning bolt
body, a light bulb for his nose and outlets for ears. He was used in a promotional
campaign for the
use of
electricity with such slogans as "live electrically and enjoy the difference."
—PDC Volume 3 Approved Glossary